Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts, giving it an edge over competitors like TikTok and Instagram Reels. This number is up from.
During its Q2 2023 results, Google also said that YouTube brought in $7.67 billion through ads,and registering a growth of 4% year-on-year. The company is also bringing 30-second unskippable ads to its premium ad offering .
The company is focusing on multiple offerings through YouTube apart from ads. In April, it started offering, which will stream in the Fall. YouTube has also reached an agreement with Warner Bros. Discovery to offer a Max-NFL Sunday TIcket bundle on YouTube TV.
Google said that it is reaching 150 million people on Connected TV screens in the U.S. with signs of global growth. Last year, the company announced it had, but didn’t provide an update on the number during the Q2 2023 earnings call. Last week, YouTube raised the prices of .
Google had positive quarterly results with growth in ad and cloud revenues. The company brought in $74.6 billion for the quarter ending June — up from $69.7 billion it made in Q2 2022. Alphabet shares were up nearly 7% in after-hours trading.
Additionally, Alphabet elevated Ruth Porat from Chief Financial Officer to the president and chief investment officer role. With this promotion, Porat will oversee Aplhabet’s other divisions such as self-driving company Waymo, health-focused Verily, and Google Fiber.