Logitech bought gaming headset maker Astroand purchased mic manufacturer Blue Microphones . Now, it’s merging both into its Logitech G brand for gamers and streamers — but while Astro will largely continue, the Blue brand is getting axed.
“Will the Blue Microphones brand go away?” reads a question in. “We will be keeping the Yeti brand and moving it under Logitech G. The Blue name will be used to describe our technologies,” the answer begins.
Meanwhile, the Astro brand “will continue to live on as a premium console audio product series underneath the Logitech G brand,” says the company, adding that Logitech actually plans to launch a new Astro product in the near future.
“We’re very excited about Astro as a product series under Logitech G,” Logitech adds later.
“The Blue name will be used to describe our technologies”
You can already see the transition playing out on Logitech’s website,that merely come “with Blue VO!CE” but no longer links to a distinct Blue website or product page. (The Wayback Machine shows me this isn’t a brand new change — Logitech’s been adding “Yeti” microphones with Blue VO!CE” to its website for months.) , however, still exists.
HP sells headphones under HyperX, though it bought that company. (HP did once buy a boutique gaming PC company called Voodoo, only to briefly sell systems “with Voodoo DNA” before giving up on gamers for a while.) THX hasn’t gone away since it was purchased by Razer — after promising it would stay a largely independent company, but Nextbit only had the one phone.
Logitech itself hasn’t killed off Ultimate Ears, for that matter, the headphone and Bluetooth speaker brand it bought for $34 million in 2008. It’s still the UE Boom, not the Logitech Boom. Logitech’s flight stick brand Saitek still has its own brand, too, even if Logitech does sell aon its website. So does Jaybird, . Maybe it’s only a matter of time.
It’s not clear why Logitech is minimizing its influential brands Astro and Blue, which defined the high-end gaming headset category and the microphone-for-streamers category, respectively, but I wonder if Logitech simply decided it had to choose between Blue and Yeti — and Yeti was the name that rang out.
However, Logitech’s simply pitching it as a synergy play: you’ll be able to control all your formerly Blue, Astro, and Logitech Creator products in the Logitech G software suite when all’s said and done. Me, I do anything I can to get far away from peripheral manufacturers’ software: I can’t wait untillater this year.