Meta has launched its paid verification program, Meta Verified, in the UK at £9.99 per month each for Instagram and Facebook. The subscription is aimed at creators and comes with perks like proactive impersonation protection and access to customer support along with a blue badge for verification.
The company first launched the subscription planin February. In March, Meta Verified became .
Meta announced its verified program afteroffering paid verification.
As social media consultantpointed out, the company posted the announcement on the Meta Creators Community UK group. It said that the program has been built on feedback from emerging creators.
Notably, users have to pay separately for Instagram and Facebook verification. Users paying for the plan, must turn on the two-factor verification, and submit a government ID for identity verification.
Additionally, Meta requires subscribers to have a display name matching the government ID. This decision has come under scrutiny fromfor revealing certain people’s identities who might not want to disclose their real names for their own security.
Currently, Meta’s rules say that subscribers. However, the company said it was working on tools and methods to allow that.
Unlike Twitter, Meta doesn’t plan to remove legacy verification that was awarded to notable accounts. However, there is no visual differentiation between a legacy verification badge and the new subscription verification badge for Meta Verified.