Elon Musk has announced plans for a new Twitter CEO but hasn’t said who it is.on Thursday, Musk says that he has “hired a new CEO for X/Twitter” and that “she will be starting in ~6 weeks.” Musk will instead assume the role of executive chair and chief technology officer, “overseeing product, software & sysops” of Twitter.
According to, the new CEO will be NBC Universal advertising executive Linda Yaccarino, citing two unnamed sources.
Thereported afterward that she is “in talks” to take over as Twitter CEO and that an NBCU spokesperson said Yaccarino is currently in “back to back rehearsals” for an upfront presentation to advertisers.
Twitter and NBCUniversalan expanded partnership for the service to amplify NBCU’s coverage of the 2023 Olympic Games, with Yaccarino tweeting to Musk that Twitter should bring back Periscope. She also recently interviewed Musk in person, at the Possible 2023 marketing event in Miami.
While Musk may soon no longer be CEO, he still owns the company, which he has renamed “X.” It seems unlikely that giving someone else one specific title will make Twitter any less of a wild ride. Musk became “Chief Twit”, when he closed his acquisition of the company, followed by the immediate and .
Another question is how Musk’s divided attention has affected his other companies (Tesla, SpaceX, Neuralink, The Boring Company — did we miss any?) and how it will affect them in the future. In December, Tesla investorsfor Musk to hand over control of Twitter as the car company’s stock price dropped to $101, just a third of its peak price over the last year, at around $314. Now, Tesla has and is facing lower margins in what some are calling , as it faces more competition than ever before.
As Musk has reshaped Twitter policy, seemingly to match his own whims, speculation has only increased about how long his tenure would last — and how big of an effect it’s. The Musk era has also included changes that upset Twitter’s relationships with users, public safety officials, and others.
Musk’s Twitter takeover even affected the platform’s advertising business. Severalon Twitter over concerns that Musk’s views on free speech could damage their reputation, and the that appeared on the platform of Musk’s revamped Twitter Blue didn’t help, either.
Musk eventually rolled out a, banished old “legacy” verified checkmarks for users with fewer than a million followers, and ushered in a UI makeover where timeline and a chronological Following one. He also .
Musk previewed the CEO change with a December poll asking followers if he should “step down as head of Twitter,” promising to abide by the wishes of the crowd (and likely bots).
The vote appeared after Musk implemented a widely criticized policy change that seemingly banned sharing links to other social network sites. Musk later, promising that there would be a vote for major policy changes going forward — he promised decisions at Twitter would be made by committee. A few minutes later, he tweeted , which received around 17.5 million responses, with 57.5 percent indicating that he should no longer be CEO of Twitter.
The poll was hardly the first indication that Musk would eventually find someone else to take over Twitter’s day-to-day operations. In November, while testifying in court about, , “I expect to reduce my time at Twitter and find somebody else to run Twitter over time,” which lined up with earlier reports that his role as CEO was .
Update 7:55PM ET: Added reports that Linda Yaccarino is the incoming CEO of Twitter.