Full-time Twitter CEO and part-time Tesla enthusiaston Saturday that users of his social media platform will be able to avoid media subscriptions and pay per article starting “next month.” Musk says that Twitter’s forthcoming “one-click” service “should be a major win-win for both media orgs & the public” by allowing media companies to charge a higher per article price to readers who wouldn’t necessarily pay a full subscription rate.
Musk didn’t say what percentage Twitter would pocket for itself or what conditions media publishers would need to abide by.
As with all Musk timelines, it’s best to take the “next month” estimate as an absolute best case scenario for the arrival of Twitter’s pay-as-you go micro-transaction service. But I don’t doubt Musk’s urgency. Twitter is in a race to grow revenue even as itand — both of whom are actively testing waters elsewhere. The latest , which recently added Twitter royalty Darth, Dril, and AOC to its ranks.
Musk is desperate to add new monetized eyeballs and other revenue sources to, while valuing the company at of what he paid for it. Twitter Blue subscriptions to offset the loss of advertisers who have reportedly fled the platform since Musk’s takeover. The company has also introduced a that could cost some enterprises as much as $42,000 per month for what was previously free.