With the pandemic forcing individuals on the web, social media use exploded, for apparent motives. And with that, the opportunity to access audiences and push messaging. Much more model-oriented platforms this kind of as Sprinkler, Sprout Social and Hootsuite have definitely risen in use, but so did traffic to Oktopost, a significantly more B2B-oriented proposition.
Established in 2013, Oktopost has only ever registered an $800,000 early-phase funding, and has operate on revenues and earnings at any time considering that. These days that alterations with a expansion funding spherical of a $20 million minority expense from London-dependent expansion fairness business Expedition Growth Funds.
Oktopost’s schtick is that it is an business-grade platform for B2B marketers to curate information, arrange, and control strategies for corporate social media accounts, personnel advocacy and social promoting. It can also cope with social listening and analytics. It also boasts indigenous integrations with Adobe’s Marketo, Salesforce’s Pardot, HubSpot, and CRM units these kinds of as Salesforce and Microsoft Dynamics. Oktopost’s clients involve Fujitsu, Mitsubishi Electrical, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.
The over features have hoved into look at with much greater importance as social media users upped their interactions on line, and organizations necessary to, to set it mildly, get their act collectively as social media “ate the world” in the previous 16 months.
Oktopost claims it plans to use the funding to progress its product or service roadmap, improve shopper success, accelerate advertising and marketing and revenue, and take a look at strategic acquisitions — as very well as improve its workforce by 50%.
Daniel Kushner, co-founder and CEO of Oktopost, stated: “Our mission from working day a person was to establish the initial-at any time B2B social media marketing and advertising platform with the means to measure and quantify the price of social media in conditions of direct technology, pipeline affect, consumer acquisition and eventually ROI… As siloes split down amongst promoting and profits in B2B providers, and as social selling gets far more widespread, we believe that Oktopost is uniquely suited to supply the features wished-for.”
Oliver Thomas, running associate at Expedition Advancement Funds mentioned: “There are a selection of social media tools out there catering for B2C firms but we have not seen a platform that is particularly tailor-made to the B2B journey right until Oktopost. The skill to handle, monitor and analyse social pursuits is more and more a have to-have for B2B gross sales and marketing organisations. Daniel and Liad have built the greatest solution in the marketplace to provide this need to have. They have also developed a great tradition and we’re excited to be part of the journey from below.”
Speaking to Kushner, I requested him what outcome the pandemic had experienced on the company.
“It’s gone bananas,” he stated. “Our concentration is 100% on B2B organisations. Our system is divided into corporate social media, so Twitter, LinkedIn firm webpages, and so on. The 2nd is what we simply call personnel advocacy social, exactly where you want your staff members to be a element of the corporate brand, with employees sharing on a own LinkedIn, Twitter accounts, social messages.”
He stated that this ecosystem — the system to help both company social and personnel advocacy — usually means they can establish return on financial commitment for prospects: “What are they having from undertaking all this social? The system is intended to deliver those sort of metrics to clearly show the serious business impact of social, the real impression that it has on the small business. And not just fluff metrics that you normally get on social.”