The all-electricmarketed a lot more than 41,000 models previous calendar year, placing it ahead of the famous 911 and 3rd only to the brand’s two SUV types.
2021 end-of-year revenue figures from key automakers have been trickling out and Porsche in distinct has reason to brag, mainly because its most recent vehicle has developed into a sizeable revenue good results.
The Taycan was just just one section of an great 2021 for Porsche. The brand’s over-all revenue set information, with 301,915 models marketed worldwide. Income in the US were equally strong, as the much more than 70,000 vehicles marketed represented one more gross sales file.
Porsche’s Taycan profits additional than double the prior year’s quantities. New versions, this sort of as the Taycan GTS and Taycan GTS Sport Turismo, boosted interest in the automobile, whose starting up rate will come in at nearly $83,000 / £73,000.
At the major conclude of the Taycan lineup, the Turbo S begins at $185,000 / £139,280 and the Turbo S Cross Turismo starts at $187,600 / £140,360.
The Taycan is significantly from cheap, but it does occur in marginally less than the 911 while supplying you a few of added doorways and two suitable rear seats – building it a lot more functional day-to-day.
That the Taycan outsold the 911 is not all that astonishing, as the electrified newcomer has previously edged the legendary 911 in quarterly product sales figures.
Also unsurprising is the simple fact that Porsche’s most well-liked autos ended up its SUVs, led by the compact Macan, which sold nearly 90,000 units throughout the world. The Cayenne arrived in at just above 83,000 units, both of those a lot more than double the Taycan’s remarkable sales numbers.
Porsche customers and newcomers have flocked to the Taycan for its spectacular overall performance and hanging style. Anecdotally, it is really easy to find stories of hopeful 911 potential buyers shifting to the Taycan after acquiring problems purchasing or buying a new sports motor vehicle at a vendor.
Although there’s no official details to show how a lot of buyers manufactured that shift, the benefits of solid Taycan product sales go each ways, for each consumers and Porsche.
Prospective buyers get severe overall performance and the most current tech in an distinctive package deal, though Porsche can tout solid need for what could have develop into an oddball specialized niche solution.