Home » Matik raises $20M to automate the system of producing personalized shopper shows – TechCrunch

Matik raises $20M to automate the system of producing personalized shopper shows – TechCrunch

Matik raises $20M to automate the process of creating personalized customer presentations – TechCrunch

Matik, which has produced automated knowledge-pushed software for customizing Google Slides or PowerPoint shows, has lifted $20 million in a Sequence A funding spherical led by Andreessen Horowitz (a16z).

Menlo Ventures, BoxGroup and Oceans Ventures also participated in the financing, which provides the San Francisco-dependent startup’s total elevated to just about $23 million since its 2019 inception. The venture corporations joined a group of angels — which includes GTM Fund, angel investor Keenan Rice (who was aspect of Looker’s founding team), Allison Pickens (previous COO of Gainsight), Elena Verna (previous SVP of Expansion at SurveyMonkey)  and Jon Herstein (present CCO at Box) — who also place funds in the round.

Matik’s solution targets facts-pushed companies, specifically revenue and shopper accomplishment teams, to make it simpler to create personalized presentations these types of as quarterly enterprise opinions, pricing proposals and 1-pagers. It performs by instantly importing content material from a range of knowledge resources, according to Nikola Mijic, co-founder and CEO of Matik.

The startup claims its know-how transforms information from static to dynamic — no matter whether it be text, charts, images or tables. It statements to save teams time from number-crunching, formatting and knowledge pulling from disparate sources these kinds of as CRMs like Salesforce, BI/visualization resources like Looker and details warehouses this sort of as Redshift, BigQuery or Snowflake. 

Since the information is dynamic, presentations are “completely editable” right after they are produced, the firm suggests.

With Matik, “what utilised to acquire several hours is decreased to minutes,” leaving a lot more time for strategic perform, in accordance to Mijic. Organization and mid-current market organizations are its focus on prospects and it promises to be equipped to aid them help save revenue as perfectly as assist convert and keep prospects. 

“Some people today shell out 4 to 6 hours a week to create details-pushed tales, and we get it down to a couple minutes, conserving them above 200 to 300 hours a year to do additional strategic get the job done and communicate to consumers,” he instructed TechCrunch.

Impression Credits: Matik

The organization operates on a license-based model, and has witnessed several corporations purchase a sure quantity of licenses and then “expand fairly quickly” to diverse teams by acquiring a lot more licenses.

In a quick amount of time, Matik has developed up a buyer foundation that involves some large names, together with Glassdoor, KeepTruckin, Handshake and Hover. It states that considering the fact that Handshake commenced making use of Matik, it is by now saved 4,500 hours. Although he declined to expose any challenging revenue figures, Mijic reported Matik has developed “by 3x” because the beginning of the yr and he expects it will have grown “by 4-5x” by year’s close in comparison to the conclusion of 2020. So far, he additional, it has experienced “zero churn.”

Mijic initially came up with the idea powering Matik though at LinkedIn. He was supporting revenue and buyer accomplishment groups and was constantly asked to enable place collectively presentations at the very last minute by, for illustration, functioning a bunch of queries that pulled facts. There, he labored on an inner solution to aid the presentation-making course of action for the company’s go-to-sector teams and led the eventual redesign of the answer. 

Mijic then teamed up with early Box staff Zak Stein to uncovered Matik to solve the challenge a lot more broadly.

On the lookout ahead, Matik wants to explore the possibility of applying its technological innovation to e-mail, or “anything that is repetitive in nature that needs to be personalised.” It also wishes to broaden its products offering to groups over and above profits and go-to-sector.

“Storytelling is not just in a presentation,” Mijic mentioned. “We can get what’s main to our item and infuse it to other kinds of narratives.”

It also, naturally, would like to do some choosing. The corporation now has 13 staff and expects to enhance its headcount to 20 by the finish of the 12 months.

A16z general associate Kristina Shen, who will consider a seat on Matik’s board as element of the raise, reported Matik has constructed a product or service that automates “a vastly manual and painful process” for quite a few small business features: the personalization and updating of info in shows. 

She explained the Matik solution expertise as “incredibly seamless and intuitive,” offering an conclude user the ability to develop an full presentation “with just a number of inputs and clicks.”

“Customer feed-back for Matik is continually effusive and seriously speaks to the simple fact there are no satisfactory choices in the market,” she wrote via email. “Considering the diversified use of and ongoing require for data-loaded displays as a vital storytelling software, we believe that the very long-time period opportunity of Matik is huge.”

Naomi Ionita, partner at Menlo Ventures, led Matik’s $3 million seed round in October of 2019. She explained she was drawn to the team’s authenticity as properly as the product market suit.

“You can visualize people today laboring above these desks, pulling information from all these disparate resources with the aim of definitely crafting a tale and personalizing it and then owning to tweak the tale dependent on different knowledge points and making sure that story flows, thirty day period soon after thirty day period or quarter after quarter,” she explained.

So, the time price savings are an apparent reward “out of the gate,” according to Ionita.

“The other advantage listed here is driving income, as when businesses invest painstaking hrs putting presentations collectively, they tend to only be able to include a sure share of their accounts,” she explained to TechCrunch. “And so by automating this, we’re looking at consumers be able to enhance their account coverage. And all of these purchaser-dealing with individuals will verify that when you have the personalized touch position with their customers, it does have an impression on enlargement and renewal chances.”