Home » Sequoia Capital India’s Surge invests $2M in sales engagement platform Outplay – TechCrunch

Sequoia Capital India’s Surge invests $2M in sales engagement platform Outplay – TechCrunch

Sequoia Capital India’s Surge invests $2M in sales engagement platform Outplay – TechCrunch

Outplay’s group users on a online video simply call

Sales engagement platforms (SEP) assistance profits teams automate and track the massive selection of tasks they want to do each day as they get in touch with leads and property in on possible promotions. Focused on modest-to-medium-sized providers, SEP startup Outplay declared today it has elevated $2 million from Sequoia Capital India’s Surge program for early-stage startups.

Outplay was started in January 2020 by brothers Ram and Laxman Papineni and now counts extra than 300 purchasers. Before launching Outplay, the Papineni brothers developed AppVirality, a referral marketing and advertising device for application developers.

Laxman instructed TechCrunch that Outplay’s prospects appear from sectors like IT, computer computer software, advertising and marketing and promoting and recruiting, and most are dependent in North The usa and Europe.

Outplay is designed for teams that use numerous channels to attain probable clients, which include cell phone phone calls, textual content messages, e-mail, are living chats on sites and social media platforms like LinkedIn or Twitter. It integrates with consumer connection administration platforms like Salesforce and Pipedrive, providing profits persons a new interface that includes efficiency and automation applications to slice the time they commit on administrative responsibilities.

For case in point, Outplay can be applied to build sequences that ship initial messages by means of unique platforms, and then mechanically follows up with new messages if there isn’t a reply inside a pre-set time frame. Outplay also delivers analytics to assistance gross sales people today track how effectively gross sales strategies are operating.

Two of Outplay’s largest rivals are Outreach and SalesLoft, both equally of which hit unicorn standing in new funding rounds. Laxman claimed Outplay is centered on ease of use, with other differentiators which include more integrations with CRMs and other application, and a powerful consumer assistance workforce.

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