Around the previous two years, I have developed dozens of shows for a wide variety of organizations at a variety of phases of fundraising — from startup Protected rounds, to VC rounds and IPOs.
In this short article, I will attempt to recap and share some of the classes I’ve realized.
Never construct one presentation, construct 3
A story, like a romantic relationship, is designed in levels. It is important to match every single stage with the appropriate information. Generally, this indicates a quick intro presentation for the intro stage, a frontal presentation for the meeting itself and a reading through presentation to send as a adhere to-up.
You could write a guide on the subtleties and discrepancies between these a few presentations, but for now, listed here are some guidelines:
Looking at presentation
This is your most important presentation, and it must be ready to stand on its very own without a speaker. You will ship this presentation as comply with-up after your initially major conference with an trader. Its goal is to aid in-depth and open up discourse, and so is usually between 12 and 20 slides prolonged.
Fundraising is mainly the outcome of have confidence in and momentum.
This is a small and succinct edition of the studying presentation. Its intent is to get you the very first conference, so you do not have to get into the nitty gritty of the organization and can depart area for questions.
It is popular to deliver six to 8 slides and strike the primary “notes” of the pitch, this kind of as what the problem is, what the option is, who the staff is, what the differentiation is and what is happening in the industry.
A stripped down, nominal edition of the examining presentation, the frontal presentation is designed to empower and continue to keep the aim on the speaker, not contend for awareness. This presentation is usually heavier on visuals and illustrations and lighter on text. This presentation doesn’t get shared and the quantity of slides do not subject. Use as a lot of as you want to provide your place dwelling.
A presentation’s intention is not to get you an expenditure
An amazing presentation alone will not persuade an trader. In observe, the most effective final result a presentation can give is a abide by-up assembly with a feeling of momentum and clarity about the company’s story, its current situation, objectives and chances.