Digital lending company Kissht, operated by OnEMI Technology Solutions, has reported strong business growth in the first quarter of FY27. The company has crossed ₹8,000 crore in assets under management (AUM) for the first time, while its loan disbursements increased by 37% compared to the same period last year.
According to the company’s latest business update, Kissht disbursed loans worth ₹3,812 crore during Q1 FY27. Its total AUM reached ₹8,001 crore, showing a 60.9% year-on-year growth. The latest numbers show that the company has continued its strong recovery after changing its lending strategy following RBI regulations on unsecured loans.
The performance also comes soon after Kissht’s successful stock market listing, which has given the company fresh capital to expand its lending business.
Longer-tenure loans help Kissht return to strong growth
Founded in 2015 by Ranvir Singh and Krishnan Vishwanathan, Kissht mainly provides digital personal loans to India’s middle-income customers. The company focuses on people earning between ₹25,000 and ₹75,000 per month, with around 40% of its customers coming from Tier-2 and Tier-3 cities.
After the RBI tightened rules for short-term unsecured loans, Kissht changed its business model. The company stopped offering loans with very short repayment periods and shifted towards longer-tenure personal loans that can run up to five years.
This strategy has helped the company grow again. Personal loans continue to be its biggest business, contributing more than 90% of its total AUM.
At the same time, Kissht has also expanded its Loan Against Property (LAP) business. These secured loans are offered against property and are generally considered less risky than unsecured personal loans. To support this business, the company has opened branches across several states.
Kissht has built a large customer base over the years. It now has more than 74 million registered users and has served over 12 million customers. More than 70% of its business comes from repeat borrowers, showing strong customer loyalty.
Technology and partnership model support expansion
Technology plays an important role in Kissht’s lending process. The company uses artificial intelligence and machine learning models to study customer data before approving loans. This helps it make faster lending decisions while managing risk.
Existing customers can often get loan approval in less than a minute, while first-time borrowers usually receive approval within a few minutes.
Kissht gets customers through digital marketing, organic traffic, merchant partners and its offline merchant network. Small businesses using its Credit QR system also help customers apply for loans.
The company has also built a strong loan recovery system. It combines automated collection tools with tele-calling teams and field agents to maintain a collection efficiency of more than 97%.
Another key strength is its co-lending model. Around half of the loans are funded by Kissht’s own NBFC, while the remaining loans are financed by partner banks and financial institutions. This allows the company to grow its lending business without putting too much pressure on its own balance sheet.
IPO strengthens business, but competition remains high
Kissht recently launched its initial public offering (IPO), raising funds through a fresh issue of shares and an offer for sale. The IPO received a good response from investors and listed at a premium in the stock market.
The money raised will mainly be used to strengthen the balance sheet of its lending arm and support future loan growth.
The company’s latest performance also shows a strong recovery from FY25, when stricter RBI rules affected the unsecured lending industry. During that period, Kissht reduced loan disbursements, leading to lower revenue and profit. However, its shift to longer-tenure loans helped the business recover in FY26, and the strong growth has continued into FY27.
Despite the positive performance, the company still faces some challenges. India’s digital lending market is highly competitive, with several fintech companies competing for the same customers. Since a large share of Kissht’s business comes from repeat borrowers, experts also believe the company must carefully manage the risk of customers taking multiple loans. Its fast-growing Loan Against Property business will also require strong execution because property-based lending involves legal checks and physical verification.
Even with these challenges, Kissht’s latest quarterly performance shows that the company has successfully adapted to changing regulations. Crossing the ₹8,000 crore AUM mark and reporting strong loan growth highlights its steady expansion and growing position in India’s digital lending market.