Naturis Cosmetics, a beauty and personal care products manufacturer, is raising its first institutional funding round. The Jammu-based company plans to raise Rs 80-100 crore, with the first investment already coming from Sharrp Ventures and Mirabilis Investment Trust.
The funding is a major milestone for Naturis, which manufactures products for several well-known beauty brands in India. It also reflects a growing trend where investors are backing companies that make products for multiple brands instead of investing only in consumer-facing businesses.
Sharrp Ventures Leads the Funding Round
Naturis Cosmetics has approved a plan to raise Rs 33.74 crore by issuing 12,784 preference shares at Rs 26,400 per share.
The biggest investor in this round is Sharrp Ventures, the family office linked to the Marico promoter family. It is investing Rs 22.5 crore and will own a 6.19% stake in the company after the deal.
Mirabilis Investment Trust is also investing Rs 11.25 crore, which will give it a 3.09% stake.
The company is also in discussions with other domestic family offices to raise the remaining amount and complete its target of Rs 80-100 crore.
After this investment round, Naturis Cosmetics is expected to have a post-money valuation of around Rs 364 crore.
Before raising funds, the company reported strong financial performance. Its operating revenue increased by 40% to Rs 154 crore in FY25, compared to Rs 110 crore in FY24. It also reported a net profit of Rs 12 crore during the year.
These figures also correct earlier reports that had estimated the company’s annual revenue to be between Rs 250 crore and Rs 300 crore.
Founded in 2011 by Rahul Tandon, Naturis Cosmetics is a B2B contract manufacturer based in the EPIP SIDCO Industrial Complex in Bari Brahmana, Jammu. The company is currently led by directors Sanjay Mehra and Gautam Mehra.
Naturis operates a 100,000-square-foot manufacturing facility and has a 5,000-square-foot research and development lab, where its team works on new product development, testing, and custom formulations.
The company offers complete manufacturing services, including product formulation, private label manufacturing, packaging development, OEM and ODM manufacturing, and regulatory support.
Its products include skincare, haircare, makeup, body care, and fragrances.
Naturis manufactures products for several leading beauty brands, including Nykaa’s Kay Beauty, Plum, Pilgrim, Bare Anatomy, Purplle, Ustraa, Colorbar, Dr. Sheth’s, and MyGlamm. It also exports its products to the US, Canada, Europe, the Middle East, and Southeast Asia.
Why Investors Are Showing Interest in Contract Manufacturers
The investment in Naturis Cosmetics highlights a bigger trend in India’s beauty industry.
Many new beauty brands do not own factories. Instead, they depend on contract manufacturers like Naturis to develop and produce their products. These manufacturers also help with packaging, quality testing, product development, and regulatory requirements.
This business model allows investors to benefit from the growth of several beauty brands through one manufacturing company instead of relying on the success of a single brand.
India’s beauty and personal care market is growing rapidly because of higher demand for premium products, increasing online shopping, and changing consumer preferences. This is creating more opportunities for contract manufacturers.
Naturis has not officially shared how it will use the fresh funds. However, industry experts believe the company is likely to use the money to expand its manufacturing capacity, improve automation, strengthen its research and development team, and introduce new product categories.
With strong revenue growth, steady profits, and a growing list of customers, Naturis Cosmetics is well placed to expand its business and benefit from the rising demand in India’s beauty and personal care market.