Swiggy has appointed Nandita Sinha as the new Chief Executive Officer (CEO) of Instamart. She will take charge on August 3, 2026, replacing Amitesh Kumar Jha, who has resigned after leading the quick commerce business since September 2024. Jha is leaving the company to explore new career opportunities.
The leadership change comes at an important time for Instamart. India’s quick commerce market is growing rapidly, but companies are also facing pressure to reduce losses and improve profits. Nandita Sinha’s experience in building successful consumer businesses is expected to help Instamart move in that direction.
After stepping down from Myntra, where she served as CEO, Sharon Pais has been appointed to lead the fashion e-commerce platform.
Nandita Sinha Brings Years of E-commerce Experience
Nandita Sinha has more than 20 years of experience in the FMCG and e-commerce industries. She completed her B.Tech in Ceramic Engineering from IIT (BHU) and later earned an MBA from FMS Delhi.
Before joining Swiggy, she was the CEO of Myntra. During her time there, Myntra returned to profit after several years of losses. In FY25, the company reported a net profit of ₹548 crore on revenue of ₹6,042.7 crore. This growth was supported by stronger private label brands, more international fashion brands, and expansion in the beauty business.
Earlier in her career, Sinha worked at Hindustan Unilever and Britannia in brand management roles. She also spent more than eight years at Flipkart in senior leadership positions. She even co-founded MyBabyCart.com, giving her experience as both a business leader and an entrepreneur.
With this background, many industry experts believe she is well prepared to lead Instamart in its next phase of growth.
Swiggy Reshuffles Leadership as Instamart Changes Strategy
Nandita Sinha’s appointment comes after several senior executives left Instamart in the past few weeks. Chief Operating Officer Ankit Jain and Chief Business Officer Hari Kumar have both resigned. Jain has now joined Nykaa to lead its quick commerce business, Nykaa Now.
Swiggy has also made other leadership changes since becoming a listed company. Gautam Swaroop has joined as the new Chief Business Officer and will look after category management and brand partnerships.
At the same time, Instamart is changing its business strategy. Instead of spending heavily on discounts and fast expansion, the company now wants to focus on earning better profits. It plans to do this by selling more premium products, improving merchandising, and expanding its high-margin private label brands.
One example is “Noice,” Instamart’s own private label brand. The brand has already gained popularity in categories like snacks and beverages, helping the company improve its margins.
Instamart is also looking beyond grocery delivery. Recently, it signed an agreement with HPCL to test LPG cylinder deliveries in Bengaluru, showing its plans to expand into new services.
Profitability Becomes the Top Priority
Even though Instamart’s business continues to grow, making profits remains a major challenge. During FY26, the platform recorded a Gross Order Value (GOV) of ₹7,881 crore, showing nearly 69% year-on-year growth. However, it also reported an adjusted EBITDA loss of ₹858 crore in the March quarter.
Instamart has one of the highest average order values in the quick commerce market, with customers spending around ₹700 per order. Still, the company continues to lose money on every order. Swiggy has said it expects Instamart to reach contribution-margin breakeven by the first quarter of FY27.
Competition in the quick commerce sector is becoming stronger every month. Blinkit remains the market leader with around 46% market share, while Instamart holds about 24%, slightly ahead of Zepto at 22%. New players like Amazon Now and Flipkart Minutes are also expanding quickly by opening more dark stores across the country.
Unlike some of its competitors, Instamart has taken a more balanced approach to expansion. Instead of opening stores aggressively, the company is focusing on improving efficiency and building a stronger business.
The stock market responded positively to Nandita Sinha’s appointment, with Swiggy shares rising more than 5% after the announcement. Even so, investors will continue watching how the company improves profits in the coming months.
With Nandita Sinha now leading Instamart, Swiggy hopes to build a stronger and more profitable quick commerce business. Her experience in growing successful consumer brands will play an important role as Instamart competes in India’s fast-changing quick commerce market.